Unique Selling Proposition
How can you make yourself even more successful? By maximizing your unique selling proposition (USP). The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns.
Direct Marketing: Types, Tips and Tracking
Direct marketing is a type of advertising campaign used by companies that seek to obtain an action from a very targeted group of consumers. This action could be visiting their Website or physical store location, placing an order or simply requesting more information. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message that appeals to their specific needs.
Thinking Around the Box
Over the last year you may have spent enormous hours including nights and weekends creating a new product. The name, the look and the feel of the product is complete and now you want to share this creation with the world. How do you take this new, unknown product that has become your baby into the hands of your target market? Thinking out of the box is important, but what about on the box thinking?